Privacy Policy
Leo Glow (formerly Looksmax) — Last updated: 2 October 2026
This Privacy Policy applies to the Leo Glow mobile application (the "Application"), published on the App Store as "Leo: AI Glow Up Coach" and on Google Play as "Leo AI: Glow Up & Looksmaxxing", provided by Lanchas Dev (the "Service Provider"). Contact: lanchasdev@gmail.com
The short version: the Application has no accounts, no login and no registration, and most of what you do in it — your progress, your plan, your goals, your avatar — is written to your device and stays there. Four things leave it, each described below: what you write to Coach Leo, our AI coach, so that it can answer; anonymous statistics about how the Application is used; optional ads you choose to watch; and, if you subscribe to Glow+, your purchase, handled by the store. Version 2.0 is the one that adds Coach Leo and Glow+, and this page changed before it reached you.
1. What the Application stores on your device
Everything below is written to your device's own storage and stays there:
- Your answers to the introduction (the name you give, your goal, the areas you chose, how much time you have and what holds you back), your coach tone and your language.
- Your progress: daily challenges, the 4-week plan, goals and their tasks, custom challenges, routines, streak, Glow Score, league and avatar.
- Your conversations with Coach Leo (up to the last 30), the short notes you asked Leo to remember, and the reminders you created with Leo.
- The random identifiers described in sections 2 and 3, the date the Application was first opened, and your advertising choice from section 6.
There is no account and no cloud backup. If you change device, this data does not travel with you. Profile → Start from scratch deletes all of it at once.
2. Coach Leo (artificial intelligence)
Coach Leo answers you with an AI model. Before your first message the Application asks you to accept a notice saying so; if you decline, Leo answers with fixed, offline replies and nothing is sent.
When you write to Leo, the Application sends to our own server:
- The last messages of the current conversation (at most 8, each cut to 500 characters).
- The context Leo needs to answer about you: the first name you entered in the introduction, your coach tone and language, today's date, today's challenge and its steps, the areas you chose, your Glow Score, league and area levels, the tasks of your active goal for the next 7 days, today's custom challenge, the notes you asked Leo to remember and the reminders you created.
- A random installation identifier, used only to count your free messages per day, and, if purchases are available on your device, your anonymous store-purchase identifier (section 5), used only to check whether you have Glow+.
With Glow+, at the start of weeks 2, 3 and 4 of your plan the Application also sends your introduction answers (goal, areas, daily time and what holds you back), which plan actions you completed the previous week and your language, so that Leo can adapt the next week.
Our server forwards that to an AI model provider in the United States, DeepInfra, to generate the reply, and sends the reply back. Our server does not store the content of your conversations and does not write it to its logs; it only keeps, for 8 days, how many messages each installation, each subscriber and each network address used per day — the address is stored only as a salted hash that changes every day — plus, for one day, whether a subscriber has Glow+ and which rewarded ads were verified. DeepInfra processes the request under its own terms (deepinfra.com/privacy).
Please do not share sensitive personal data with Leo, such as health conditions or information about other people. The notes Leo offers to remember are saved only if you accept them; you can see and delete them in the chat history.
3. Usage analytics
To know which screens are used, where people give up and which features are worth improving, the Application records how it is used. This measurement is anonymous by design:
- No profile is created or updated. Every event is marked as profile-less before it leaves the device.
- The identifier is a random value generated on the device and renewed every 13 months. It is not the advertising identifier of section 4.
- No IP address is stored by us and no location is derived from it. Location by IP is switched off on every event.
- Nothing you write is included. Your name, your messages to Leo, your notes and the names of your goals or tasks are never part of these events.
- There is no session recording, no screenshots and no automatic capture of taps.
What is recorded: application opened, screens viewed and how long they lasted, and sessions; the steps of the introduction and your multiple-choice answers to it (never your name); challenges claimed and completed, roulette spins, plan, goal and routine actions, and the XP they gave; Coach Leo usage — that a message was sent, whether the AI or an offline reply answered, which kind of proposal Leo made and whether you applied it, but never the text; the Glow+ screen being viewed and the steps of a purchase; reminders and notification permissions; notifications opened; language changes, shares and resets; the lifecycle of each advertisement; and errors in the Application (the technical error message, without personal data). Each event carries technical context only: application version, platform, operating system and version, device model and type, language, days since installation, and whether it came from a released build or from our own testing.
This data is used in aggregate, to count and compare. It is not used to personalise advertising and it is not shared with advertisers. Measurement like this — first-party, aggregated, not shared for others' purposes and tied to an identifier with a limited life — falls under the audience-measurement exemption recognised by the Spanish and French data protection authorities, which is why there is no separate switch for it. If you would rather not be counted at all, uninstalling the Application stops it completely.
4. Advertising
Version 2.0 has no banners and no full-screen ads. The only ads are optional videos you choose to watch, through Google AdMob, in exchange for an extra roulette spin or extra Coach Leo messages for the day. Nothing is forced on you, and Glow+ subscribers are not offered them at all.
To serve those ads, AdMob uses the advertising identifier of your device, together with your IP address and your interactions with the ads, to deliver advertising and measure how it performs, and may derive an approximate location from that IP address. This is Google processing data as a third party for its own purposes, which is why it needs your permission. Where consent is required, the advertising identifier is used for personalised advertising only if you agreed to it — see section 6; if you did not, the videos are non-personalised.
You can reset the advertising identifier, or opt out of ad personalisation, at any time from your device settings (on Android, Settings → Google → Ads; on iOS, Settings → Privacy & Security → Tracking).
5. Glow+ subscriptions
Glow+ is an optional auto-renewable subscription, bought through the App Store or Google Play. The store handles the payment; we never see your card or payment details. Purchases are managed with RevenueCat, which receives the store receipt and an anonymous purchase identifier generated on your device, so that the Application and our server can check that your subscription is active. That identifier is linked to the random analytics identifier of section 3 so that we can count, in aggregate, how many people subscribe and from which screen. You can cancel or manage the subscription at any time in your store account, or from Glow+ → Manage subscription in the Application.
6. Consent
If you are in the European Economic Area or the United Kingdom, the Application asks for your advertising consent through Google's own consent form. Your answer decides whether the ads you see are personalised. You can change your mind at any time: Profile → Privacy → "Ad preferences" reopens the same form wherever it applies.
Coach Leo has its own notice, described in section 2, shown before your first message.
7. Network activity
The Application connects to the internet only for: the messages and weekly plan of Coach Leo (section 2), the anonymous events of section 3, the optional ads of section 4, and the purchase checks of section 5. Everything else — the roulette, the plan, your goals, the avatar — works offline.
8. Permissions
The Application asks for one optional permission: notifications, for the daily challenge, your streak and the reminders you create with Leo. All of them are scheduled on the device: there is no push token and no notification server, and we cannot send you anything. Declining only means no reminders.
On iOS you may also be asked whether the Application may track you across apps and websites. That question is about the advertising identifier in section 4 and nothing else. Declining only means the ads are less relevant.
The Application does not ask for the camera, the microphone, your location, your contacts, your photos or your health data, and it does not scan or rate faces.
9. Third parties
- Google Cloud (United States) — hosts our Coach Leo server and its daily counters, under our instructions. cloud.google.com/terms/cloud-privacy-notice.
- DeepInfra (United States) — runs the AI model that writes Leo's replies. deepinfra.com/privacy.
- PostHog — product analytics, hosted in the European Union, processing the anonymous events of section 3 on our behalf only. posthog.com/privacy.
- Google AdMob — the optional ads of section 4, for its own purposes as well as ours. policies.google.com/privacy.
- RevenueCat (United States) — subscription management, section 5. revenuecat.com/privacy.
- Apple and Google — the stores, which know you downloaded the Application and handle Glow+ payments, under Apple's and Google's own policies.
We do not sell data.
10. Data retention, deletion and your controls
- Everything on your device stays there until you delete it. Profile → Start from scratch deletes it all; the chat history and Leo's notes can also be deleted from the chat history; reminders from Profile → Notifications.
- Coach Leo: our server does not keep your messages. Its daily counters are deleted after 8 days, and subscription and ad checks after one day.
- Anonymous events are kept by PostHog for as long as they remain useful as statistics; the identifier is renewed every 13 months.
- Advertising and purchase data are retained by Google, Apple and RevenueCat under their own policies.
- Change your advertising consent: Profile → Privacy → "Ad preferences".
- Support emails are kept for at most 6 months, unless the law requires longer.
11. Your rights
If you are in the European Economic Area or the United Kingdom, you have the right to access, rectify, erase, restrict and object to the processing of your personal data, and to lodge a complaint with your data protection authority — in Spain, the Agencia Española de Protección de Datos (www.aepd.es). Write to lanchasdev@gmail.com. Because there are no accounts and our server does not keep your messages, most of your data exists only on your device, where you control it directly.
12. International data transfers
Anonymous events are processed in the European Union. Coach Leo requests are processed in the United States by Google Cloud and DeepInfra, and purchase data by RevenueCat, Apple and Google, under the safeguards in their own terms, including standard contractual clauses.
Children's privacy
The Application offers general self-improvement content and is not directed at children under 13. If you believe a child under 13 has provided us with personal data, write to lanchasdev@gmail.com and we will delete it.
Changes to this policy
We update this policy when the Application starts doing something new, and the page changes before that release reaches you. This version covers Leo Glow 2.0: Coach Leo, Glow+ and rewarded-only advertising.
Contact
Lanchas Dev — lanchasdev@gmail.com